Failures and breakthroughs – exposed, reflected, considered

names can be cool – kum, shisha and george

leave a comment »

Many argue that name is not a crucial factor for company’s success. Yes it is.

  1. Federal Highway Act of 1956. American families on the move, becoming increasingly suburban – demand for cars rises. There’s need for refueling cars, and why not, some snacks – it’ll be convenient. But how to differentiate your company from others with similar motifs? Name. Kum&Go. After 52 years, it’s the 5th largest private convenience store in America and donates 10% of its annual profits to charities/education.
  2. Fusion of brilliant name and off-the-mill design creates an emotional brand experience. Porsche Design Shisha.
  3. BehindTheName offers etymology of names. Browse George.

Written by Hayk

August 22, 2011 at 9:51 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: