Failures and breakthroughs – exposed, reflected, considered

Innovation apple and lessons from Sonia Gandhi

leave a comment »

“If it doesn’t sell, it isn’t creative,” said David Ogilvy, the best ad-man there was. Innovation is commercialization of creativity, said Vijay Govindarajan. In practice, corporate innovation looks mostly as below.

This article spurred the below “what innovators can learn from Sonia Gandhi,” making innovation more impactful.

  1. Modest but perseverant (shuns publicity)
  2. Mindset/ears tuned towards customer/market demands (her econ-policies are extreme pro-poor)
  3. Surround yourself with smart/complementary-to-your-skills people (PM Singh takes care of administrative burdens of the office)
  4. Not interested in (corporate) politics
  5. Systematize (innovation) in order to capitalize (spearheaded successful systems/procedures)
  6. Earn trust from outside (customers/markets) and inside (leadership/employees)

Written by Hayk

August 17, 2011 at 12:50 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: