David (crowdsourcing) vs Goliath (innovation)
Crowdsourcing is predicted to outshine innovation. According to one research, nearly 50% entrepreneurs/startups are developing “knowledge-as-a-service” models, and crowdsourcing (not innovation)is THE jump-starter. Crowdsourcing has crowdsortium. Innovation hasn’t.
Google crowdsources creating maps in India.
LEGO, which almost went bankrupt in 1990s, changed its “chief-brick,” started an adult line, appointed ambassadors and is back on track – open innovation+customer engagement.
Crowd-wisdom as “corporate/customer democracy” is oxymoron – an intermediate layer filters/selects raw input.
Crowdsourcing + innovation = ?(needn’t be 0-sum game)