Failures and breakthroughs – exposed, reflected, considered

GooglePleaseHireMe and future of self-marketing

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Today’s the 8th day of Matt Epstein‘s epic quest to get himself hired by Google. He spent a month making the GooglePleaseHireMe,  which closely imitates Google’s homepage. Matt positioned himself as an eccentric young aristocrat seated by a fireside, sipping scotch and musing about his well-groomed mustache.  In addition to cooking-up his online USPs, he produced biz-cards and a life-size cardboard.

He launched a viral marketing campaign that took off so quickly that Google, Microsoft and Amazon were among 80+ companies contacting him for a job interview. He’s now in proceeds.

Other similar efforts include CanGoogleHireMe and HireMeAccenture.

Future of self-marketing?


Written by Hayk

August 9, 2011 at 7:58 am

Posted in business, technology

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